Share your pushpins with other maps through our Marketplace.
The NavDog Marketplace is a virtual map content bazaar where our customers can publish their locations for distribution and also choose from existing content collections that may enhance their own service.
Customers can choose specific collections or choose areas of interest and allow NavDog Intelligence to place relevant supporting content around their locations.
Customers upload content during the Zero-API map creation process in order to receive their content back to their newly created map control. Once uploaded to NavDog, the content is made available to other Zero-API customers through choices they make during their map creation process.
Zero-API customers choose from interests and other criteria in order to define when and where their uploaded content will appear. During the same process they can choose to embelish their own map control with supporting or complimentary content published by others, or choose from thousands of points of interest managed by NavDog.
The marketplace is the collection of datasets that have been uploaded by all manner of customers. These datasets are categorized by different variables and there are measures in place to ensure that your competitor’s content does not end up on your map. In the beginning the marketplace will consist of content groupings that have been determined by our intelligence to be complimentary to your business but soon after launch we will be releasing Branded content, Service content, and Advertiser content. These new areas will help to foster a market where publishers of Zero-API maps will be able to generate revenue by placing advertiser content on their map or they can lease service content such as weather or traffic data from well know branded services. We have been working with some affiliate systems in this regard and we should have affiliate content such as hotels rolling out within 3-6 months of launch as well. As part of this new map content market NavDog intends to provide tons of reference content in the form of points of interest that customers can pick as part of larger interest groups or hand pick by each type they want to display.
The marketplace approach facilitates the distribution of content to maps across the internet. At the heart of the marketplace is the Intelligence engine that processes and distributes content. The system tracks user interactions on every map from every website and stores the data in order to refine the content placement and make it more accurate over time. The data is also used in reporting so that every customer can see their map control activity as well as the interactions that have taken place with their distributed content.
